You may have heard the saying, “You never get a second chance to make a first impression.” In the world of business, this phrase applies to your company’s website. What makes a good business website? What truly inspires your customers to trust and buy from you? There are countless ways to improve or build a business website, but knowing where to start is tough. Below we cover what makes a good business website and how you can do it.
A mobile-friendly website is important because it makes your website easier to use. It also allows your customers to access your site from wherever they are, on whatever device they have. It’s easy to see why this option would be so beneficial: if a user can access your site from their phone, then they won’t need to worry about having a laptop in front of them to be able to search for you or contact you. They can do it regardless of where they are and whenever inspiration strikes them!
Be Clear: Provide the Right Information About Your Business
One of the most important things a good business website should do is to provide clear and straightforward information about your company. This includes a brief summary of what you do, who you serve, and how you can be contacted. It also means providing all the necessary contact info—including phone number and email address—in a clear spot so that visitors can easily reach you.
If your content is not polished or accurate, it’s unlikely that anyone will take time out of their busy day to read it—and if they do find it difficult to read or understand, they may decide not even bother looking at any other pages on your site.
Have an Easy-To-Use Interface and Be Easy to Find
You want your website to be easy to navigate, and you want it to be easy for the audience to find.
- Have a clear call-to-action: This is what prompts people who visit your site to take action and buy something or sign up for something. A good example of this can be found on Amazon’s homepage, which has an “Add To Cart” button right above the fold (the top section of a page).
- Have an easy-to-find website address: People visiting your site should easily be able to find out where they are at any given moment—whether that means getting feedback from someone by email or looking up information about a product before buying it. Make sure this information is always just one click away from wherever they are on your site!
Take Advantage of the Fact That Your Customers Can Find You
There are two main ways to get your website listed on Google. The first is to get your business listed in their directory, which requires a bit of work. However, this can be done with as little as one phone call and takes only a few minutes to complete. The second way is through local SEO (Search Engine Optimization). Local SEO is the process of optimizing your website so that it shows up at the top of the search results when someone searches for businesses in your city or town. This is important because it allows you to be seen by customers who are looking specifically for products or services like yours; people who may not have even heard of you yet!
This type of advertising isn’t limited to just Google; there are other search engines out there that offer similar opportunities and should definitely be considered when building out an online presence for any new business venture!
Make People Want to Stay on Your Site
Now that you’ve determined what a good business website is, it’s time to start building it. There are many different factors that go into creating an effective and engaging online presence. These are just some of the most important ones:
- Make sure your website is easy to navigate. A good user experience (UX) is essential for keeping people on your site—after all, if they can’t find what they’re looking for, why would they stick around?
- Make sure your content is polished and accurate. A good user experience doesn’t do any good if there’s nothing worth reading or watching on your site in the first place!
- Your website tells the story of your business—be sure you’re telling a story people want to hear!
Make a Good First Impression
A good first impression is vital in making your website an effective tool for generating leads and sales. When someone visits your website, they should be able to easily find what they’re looking for. If they have questions or need help with anything related to your business, you want them to find the answers quickly and easily on your site.
In order to make sure people can find what they need on your site, make sure it’s easy to navigate. Keep things organized and make sure each page has a clear call-to-action that encourages users to check out other pages as well as learn more about the services/products you offer on those pages.
It’s also important that every page loads quickly because most users don’t want their experience with any given website interrupted by slow loading times or error messages (especially if these issues occur frequently).
No matter what, your website is always working while you sleep.
Your website should be able to sell itself and you without having to be monitored by you 24/7. The more time and effort that goes into your website at the start, the less work that will be required down the road! Building a strong foundation is key.
While there are many ways to go about designing a website that works for your small business, one thing’s for sure: You can never expect too much from it! If your site isn’t helping you achieve your goals or meet the needs of potential customers then chances are it isn’t doing its job properly either.
It’s important to remember that your website will be working for you all the time, even when you sleep, so you want it to have the right tools and information on it in order to be successful. A good business website should be easy to find AND use, visually appealing and professional, and always accurate in how it represents your business or company. And if you’re not sure where to start with developing your own site, give us a call and our experts can help you with your dream website!